OOUX is a powerful philosophy for digital product design. It has become the foundation of my design practice, and calls for a lot of collaboration. So I invited as many people from UX, Product, Engineering, and Marketing as I could. We had a good turnout!

Aug 21, 2025

I led a discussion on why and how to define problems before attempting to solve them, drawing heavily from Bill Burnett and Dave Evans' book Designing You (New) Work Life. We then did a problem reframing exercise using a real situation described in a post on Reddit (r/careerguidance).

Feb 13, 2025

I co-presented this live session at our annual company summit along with Aaron, one of our BI Managers. We taught how to approach information design using an expanded model based on the DIKW pyramid.

Oct 17, 2024

I led a discussion and activity on how to use Strategyzer's Value Proposition Canvas, along with some related concepts like their Business Model Canvas.

Sep 26, 2024

This was a followup to the previous session, showing how to lay a good foundation for modeling work.

Sep 12, 2024

I led a discussion of what modeling is and why we use it, then facilitated an activity to show how it works.

Aug 15, 2024

I talked about the principles and process for creating interaction design flow diagrams, what they are, and how they can be used to strengthen design proposals.

Aug 6, 2021

This was a wildcard topic for our team's first Design Week. I'm an avid home coffee roaster, so I zoomed out to give attendees a bigger "systems view" of the coffee industry - including how it's grown, processed, sold, and purchased - and how they could begin roasting at home.

Apr 1, 2021

Inspired by Dan Rosenberg's UX Magic and Johnson and Henderson's Conceptual Models: Core to Good Design, I taught a 4-part series on how to lay the conceptual groundwork for design before getting into screens. This was before I knew about OOUX.

Feb 12 - Mar 12 2021

This session was about how designers can help stakeholders and teams shift their perspective between breadth and depth, and use this perspective to make better decisions on scope.

Oct 23, 2020

Producers and consumers can value the same thing very differently, in ways that traditional metrics struggle to capture. I zoomed out to look at this issue and get the group thinking about how to measure "experienced value". How do we go beyond solution shipped to problem solved?

Jul 3, 2020

I co-presented on the basics of writing CSS and we worked through an exercise together.

May 22, 2020

I led a discussion on HTML, where we also got into topics like web accessibility and SEO.

May 15, 2020

I led a discussion of experience visioning, with examples from Apple, Disney, Uber, Intel, and more.

Mar 27, 2020

The Importance/Difficulty Matrix is a tool for resolving some of the tensions that exist in prioritizing ideas. I led participants through the basic theory and ran a group exercise to help everyone practice the method.

Jul 12, 2019